media - Blog - SCOCO Network2024-03-29T10:23:13Zhttps://sustainablecoco.ning.com/profiles/blogs/feed/tag/mediaHow to Support Local Small Businesses from Homehttps://sustainablecoco.ning.com/profiles/blogs/how-to-support-local-small-businesses-from-home2020-04-22T07:18:16.000Z2020-04-22T07:18:16.000ZLaurie Prindlehttps://sustainablecoco.ning.com/members/LauriePrindle<div><p><strong><em>Do you have a friend or relative who owns a small business?</em></strong></p><p><em>As you know, during this time of social distancing due to the COVID19 pandemic, many local small businesses are really struggling. You can help them from home even if their “brick and mortar” doors are closed. You can help them in several ways that don’t cost any money. Here are some suggestions:</em></p><p><strong>Share in person</strong></p><p>Tell your friends and family about the business in person. Use your connections –talk them up! Your good word will open doors and provide opportunities for them. They will have instant credibility and be more warmly received if you speak highly of them.</p><p>Get some business cards and hand them out. This may not be possible with social distancing, but as a general rule, handing out business cards can be a great way to generate business or at least awareness of their venture.</p><p><strong>Engage with the Business Online</strong></p><p>Like or Love or Favorite! Your likes and other interactions on social media are very valuable! When you engage with their content you boost its chances of reaching more people. </p><p><strong>Follow them on social media</strong></p><p>Having a larger following helps small businesses stand out, get found, and flourish while competing with major companies that have huge marketing budgets. Some small businesses rely solely on social media and word of mouth to grow, making it difficult for them to succeed against corporate competitors. With more followers, small businesses can leverage their audience to grow their business.</p><p><strong>Leave a Comment</strong></p><p>You may think that leaving a comment is a nuisance or seems self-involved, but it is very helpful in the social media universe. Comments of four words or more can bolster views on social media significantly.</p><p><strong>Share Online</strong></p><p>You can share their website, a page, or a single post. All are beneficial. Often there are 1-click buttons that allow you to do this quickly and easily. Basically, social media is a giant popularity contest. You can help small businesses you care about become very popular. And it doesn’t have to cost you any money.</p><p><strong>Use Their Links</strong></p><p>Do they have a blog, an Instagram page, a Pinterest account, a Twitter account, or a Facebook page?</p><p>When content receives good engagement, it triggers an algorithm, letting the platform know that this is content people are enjoying, moving it up higher in the search engines.</p><p><strong>Use their #Hashtag</strong></p><p>Hashtags allow people to find posts that are relevant to their interests and interact with other social media users who share those interests </p><p><strong>Share your expertise</strong></p><p>Many of the above suggestions involve an online presence. Some small business people are not tech savvy or they just haven’t had time to develop an effective online presence. If you have these skills you can offer to help them build a simple website, a Facebook page, an Instagram account, a Pinterest page, a Blog, a Twitter account or whatever format seems appropriate. Perhaps you have other expertise that can help them in other areas.</p><p><strong>Buy Their Product or Service</strong></p><p>This may seem obvious, but it may not be something people automatically think of. It’s so difficult for small businesses to compete with the likes of Amazon and other huge corporations. See if they have something that you would like to buy. Your patronage can mean a lot.</p><p>In the case of local restaurants, order meals for pickup or delivery. Chinese restaurants are especially hard hit right now. Why not take this opportunity to order a meal from your local Mom & Pop Chinese restaurant or any other privately owned eatery nearby?</p><p><strong>Write a Review</strong></p><p>What’s the first thing you do when you’re trying to figure out where to eat, especially in a new city? Chances are you head to a review site to find the best reviewed restaurant. These reviews help you and others decide whether a place is worth the visit or not, making them incredibly important for small businesses.</p><p>Next time you visit a small business you like, consider leaving them a review on public sites like Yelp, Google, and Facebook. Some businesses are made or broken by reviews, so leave a good one!</p><p>Often people choose to patronize larger companies because they feel the quality and service is reliable. Not knowing what to expect is a significant deterrent. Reviews can change that and help level the playing field. </p><p><strong>Give Honest Feedback</strong></p><p>You may catch typos on their website, or have other thoughts about their products and services. Share your opinions lovingly. Your insights might be just what they need to improve their products, services, business space or website. (Be sure not to damage their reputation. Keep the suggestions, criticism or corrections private. Call or send them a direct message (DM) or email with comments that could be viewed by others as negative.) </p><p><strong>Be their Cheerleader </strong></p><p>If they have not asked for your opinion then you get the best job of all, Cheerleader! </p><p>Chances are they are working very hard. Tell them why you appreciate them. Cheer them on! </p><p><em>And remember, when you support local small businesses you are supporting your neighbors and yourself by helping keep jobs and profits in your own community. Local businesses are often more accountable to their community than large corporations. And they may leave a smaller carbon footprint. It’s a win - win for everyone!</em></p><p>Do you have a little time to push some buttons for me? Please help me to expand my social network.</p><p>Like, Love, Favorite, Comment, Invite, Pin, Link, Share:</p><p><a href="http://www.etsy.com/shop/VintageJewelryetal">www.etsy.com/shop/VintageJewelryetal</a></p><p>Blog: lprindle.wordpress.com</p><p><a href="http://www.facebook.com/VintageJewelryetal">www.facebook.com/VintageJewelryetal</a></p><p><a href="http://www.pinterest.com/laurieprindle">www.pinterest.com/laurieprindle</a></p><p>Instagram: @vintagejewelryandmore</p><p>Thank you!</p><p>Laurie Prindle</p></div>"The Transition Movement and the New Global Mythology" (+ PDF ver). By Willi Paul, Planetshifter.com Mediahttps://sustainablecoco.ning.com/profiles/blogs/the-transition-movement-and-the-new-global-mythology-pdf-ver-by2015-01-02T22:00:00.000Z2015-01-02T22:00:00.000ZWilli Paulhttps://sustainablecoco.ning.com/members/WilliPaul<div><div class="field field-type-image field-field-image"><div class="field-label"></div><div class="field-items"><div class="field-item odd"><span class="font-size-3"><a href="http://www.planetshifter.com/node/2235" target="_blank"><img src="http://www.planetshifter.com/uploads/imagecache/standard/centerspace_147.png?width=396" width="500" class="align-center" height="549" alt="centerspace_147.png?width=396" /></a></span></div></div></div><p></p><p><span class="font-size-3"><strong>"The Transition Movement and the New Global Mythology" (+ PDF ver). By Willi Paul, <a href="http://www.planetshifter.com/node/2235">Planetshifter.com Media</a></strong></span></p><p></p><p>New Global Mythology is digitized, soil, people in synergy. Ideas / fodder / form flow back and forth in our geo-alchemy loop. Not a “one-way ride” or a “top down flip chart, Man.”</p><p>Interestingly, catalysts and <a href="http://www.planetshifter.com/node/1908">symbols</a> are the hub and are shared influences in the development of shared resources and media.</p><p>The Internet is a spiritual space in our hearts and on our screens that promotes universal awareness not technology for gadgets and chat sake. It is a high speed crucible for new mythologies and the awareness that comes with them.</p><p>As <a href="http://www.planetshifter.com/node/2228">resilience</a> is created, tested and shared in the Transition Movement, this force filters through the Internet bolstering other movements.</p><p>The impact / importance of Jung’s <a href="http://www.planetshifter.com/node/2194">archetypes and subconscious</a> in this model are debatable although indirectly represented in “symbols and inspirations.”</p><p>New Global Myths are the result of <a href="http://www.planetshifter.com/node/2214">creative</a> and <a href="http://www.planetshifter.com/node/2230">creation</a> mythological processes and are co-partners in the growth of Transition values and activities.</p><p>There are plenty of apocalyptic groups pushing their brand of mythology. Transition folks want to transform survivalism’s fear into a new global sharing and peace.</p><p>Journeys and initiations, made famous by Joseph Campbell, are in the permaculture backyard and on the Internet. Where do you want to plow?</p><p>Transition is <a href="http://www.planetshifter.com/node/2205">LOCAL</a>, community-sourced and driven. The community garden is often the Hero. The Hero is key in seeing change, teaching new rituals and carving <a href="http://www.planetshifter.com/node/2200">new dream songs</a> into myth.</p><p></p><p></p></div>“Resilience Circles” – Interview with Sarah Byrnes, Co-Director of New Economy Transition (NET) New England by Willi Paul, Planetshifter.com Mediahttps://sustainablecoco.ning.com/profiles/blogs/resilience-circles-interview-with-sarah-byrnes-co-director-of2014-11-16T16:04:07.000Z2014-11-16T16:04:07.000ZWilli Paulhttps://sustainablecoco.ning.com/members/WilliPaul<div><p></p><p style="text-align:center;"><a href="http://www.planetshifter.com/node/2227" target="_blank"><img src="{{#staticFileLink}}8095732290,original{{/staticFileLink}}" width="379" class="align-center" height="320" alt="8095732290?profile=original" /></a></p><p style="text-align:center;"><span class="font-size-3"><strong>“<a href="http://www.planetshifter.com/node/2227">Resilience Circles</a>” – Interview with Sarah Byrnes, Co-Director of New Economy Transition (NET) New England by Willi Paul, Planetshifter.com Media</strong></span></p><p style="text-align:center;"></p><p style="text-align:left;"><strong style="font-size:12pt;">Excerpt :</strong></p><p style="text-align:left;"></p><p><strong>You see the process as ‘part of a larger effort to create a fair and healthy economy that works for everyone in harmony with the planet.’ Give us some examples from a successful Circle?</strong></p><p>We are going to hold a webinar featuring stories from two successful Circles on Nov 18 – I encourage everyone to join! (<a href="https://attendee.gotowebinar.com/register/8127522144892632322">Register</a>) The meaning of success really does vary widely, and that’s the beauty of it. One example is the group in Portland OR who has been meeting for 5 years and has really become a core support group for each other. They know each other so well and they’re there for each other in good times and bad. Another great success was Connie Allen’s group in Maine that focused on helping each other live with limited income. You can read about that <a href="http://www.yesmagazine.org/blogs/common-security-clubs/learning-to-live-on-less">here</a>.</p><p>Another great success story comes from Maryland, where several Circles formed and disbanded, but many people in them continued to know each other and formed lots of other kinds of groups as well. They participated in “house parties” with different movements– particularly the Move to Amend movement—and connected with a widening group of people that way.</p><p>They ended up starting a Transition Initiative and getting their town to pass an ordinance supporting an amendment to overturn Citizens United. I like this story because it shows that your Circle doesn’t have to last forever in order for it to be a “success.” And it also reflects the reality that people move in and out of things over the months and years, and that’s normal and natural.</p><p></p><p style="text-align:center;"><a href="http://www.planetshifter.com/node/2227" target="_blank">http://www.planetshifter.com/node/2227</a> </p><p style="text-align:center;"></p><p style="text-align:center;"></p><p style="text-align:left;"></p><p style="text-align:left;"></p></div>“Blackwater Rising” – Interview with Regina Hirsch: Organizer: Localizing California Waters Conference. 11/3 – 06/2014, Yosemite. By Willi Paul, Planetshifter.com Mediahttps://sustainablecoco.ning.com/profiles/blogs/blackwater-rising-interview-with-regina-hirsch-organizer2014-10-26T22:01:04.000Z2014-10-26T22:01:04.000ZWilli Paulhttps://sustainablecoco.ning.com/members/WilliPaul<div><p></p><div class="field field-type-image field-field-image"><div class="field-label"></div><div class="field-items"><div class="field-item odd" style="text-align:center;"><span class="font-size-3"><img src="http://www.planetshifter.com/uploads/imagecache/standard/centerspace_126.png" alt="" title="" class="imagecache imagecache-standard" /></span></div></div></div><p style="text-align:center;"></p><p style="text-align:center;"><span class="font-size-3"><strong>“Blackwater Rising” – Interview with Regina Hirsch: Organizer: <a href="http://californiawaterreuse.org/">Localizing California Waters Conference</a>. 11/3 – 06/2014, Yosemite. By <a href="http://www.planetshifter.com/node/2223">Willi Paul, Planetshifter.com Media</a></strong></span></p><p></p><p><a href="http://californiawaterreuse.org/">Localizing California Waters</a> is a unique conference focusing on Integrated Water Reuse and LID techniques: <strong>Stormwater, Rainwater, Greywater, Blackwater as well as California Water Reuse Policy and Watershed Management</strong>. Half day seminars covering design, management, and permitting will be coupled with tours of systems under construction. Tours will focus on inspection and hands-on construction participation.</p><p>* * * * * * *</p><p><strong>Interview with Regina by Willi</strong></p><p><strong>Who owns our water?</strong></p><p>Besides how much water there is available, this is the question of the year for California. Our water is a common good resource that is finite. Since there is less than 1% of all water on the planet is available as freshwater, and much of that is polluted or unreachable, it is small resource that must be allocated fairly. In California, the state has just had a huge overhaul with three groundwater bills that will steer the public to regulating groundwater supplies for the first time in the history of the state. Who owns surface water, is still a complicated scenario in this state, which still has a ‘first come, first served’ senior water right allocation system. This is contradictory to a finite critical common resource, but very much in accordance with private property rights that are prevalent in the state.</p><p><strong>Please define a watershed from the POV of a civil engineer and a water rights activist!</strong></p><p>A watershed to a civil engineer is a calculation of dynamic forces; a spatial unit of cumulative measures following rivers systems to a common basin. An engineer is looks at a watershed in terms of flow, hydraulics, pollutant loads inputs, land use cover and flooding potentials.</p><p>A water rights activist would define a watershed as a planning unit, a geographical area in which stakeholders who inputs affect downstream basins. Either way, a watershed is a map of geographical inputs which during storm events, flow into a common basin, such as San Francisco Bay. All water flows downhill, and therefore thinking like a watershed promotes the idea that all upstream land uses affect the downstream business and ecology downstream.</p><p><strong>Are you using permaculture principles in your work at the Sierra Watershed Progressive?</strong></p><p>Always. Our favorite is looking to re-frame the problems of the site into solutions. In addition, we also always look to grow our projects from the ground up, starting with soils, and usually looping back into soils. Growing soils has given us a myriad of benefits and resources which interplay into our other design criteria, heat island cooling, drought tolerance, disease resistance, decreased energy consumption, habitat and species diversity, groundwater recharge, and food foresting (for animals and humans). Trees and wastewater have been my favorite of late to get the soil party started, and build on it from there. Lastly, we look to rules of proximity to aid in relationships with local regulators, businesses and neighbors to create the best path for implementation and long term buy in and education of a project.</p><p><strong>What’s hot at the California Water Reuse Policy Council?</strong></p><p>The first statewide : <a href="http://californiawaterreuse.org/">conference</a> on site water and reuse November 3-6th, 2014. This will include input on green guidance documents for onsite water and wastewater. This conference is a unique hands-on build workshop with agency regulators, advocates, designers, residents and students and more, in an incredible setting near Yosemite. Half day seminars will be coupled with half-day tours and builds to get the most of in depth training. Sprinkled in the mix is Brothers Comatose, a fantastic band from the bay area, and various networking and social gatherings.</p><p><strong>Tell us about your new life in the Sierras? Pros and Cons?</strong></p><p><strong>Pros</strong>: Best pro, the people. No surprise, mountain people are tough and typically more connected to their environment. Other pros: No people, no traffic, no people in your granite swimming holes. There is fantastic fall color, great kayaking near beaver ponds, high plant and raptor diversity in my backyard.</p><p><strong>Cons</strong>: A bit more driving to good surfing spots, and continual forest fires, such as the Rim Fire 2014.</p><p><strong>How is Mountain Sage Landscapes working to lessen the local impacts from the state-wide drought?</strong></p><p>Most our larger projects include 30-50% reductions in potable water use onsite. We use every tool from the tool kit possible, depending on the site and users. Rainwater, mechanical water, plant typing, blackwater repurposing, irrigation audits, greywater and stormwater infiltration.</p><p><strong>How do you sell greywater solutions to a residential client?</strong></p><p>I really don’t sell it, as greywater is such a user intense solution. I let greywater come about from an analysis of need and site conditions. Greywater needs to have the right plant pallet, and homeowner or user to have it work well. If the user has a constant stream of wastewater, and the right plant pallet or site, I work out their water budget and let it sell itself. In a drought, sometimes the most reliable source of water in a Mediterranean climate is greywater.</p><p>The most fascinating thing about greywater is that done properly, people may be able to shunt some of their wastewater toxins (pharmaceuticals, hormones, etc.) to a biological soil system that can actually break it down instead of sending it deep into our groundwater or to our surface waters, while provided crucial nutrients and water to plants based systems that can regenerate and be useful.</p><p><strong>Don’t farmers own the water rights to their land?</strong></p><p>Some do, some don’t. First, groundwater rights are part of the land ownership. As for surface water, some land is dry farmed and has no water rights. In some instances water rights are appurtenant to the land, but in other instances the rights may have been severed and transferred off the land.</p><p><strong>What is blackwater repurposing?</strong></p><p>Reusing the effluent from toilets and kitchen sinks once again, typically in a subsurface drip line dispersal setting. You can also reuse it to other beneficial uses if you abide by Title 22 state standards, as well as recharge groundwater with intention to drink it once again (direct potable). This is usually a more cost and energy intensive solution due to water quality standards and monitoring to protect public health. Many advancements are being made in monitoring that may make these methods more efficient, safe and affordable in the near future.</p><p>* * * * * * *</p><p><strong>Regina Hirsch - Bio</strong></p><p>Regina Hirsch is dedicated to bringing appropriate best management solutions to the public by working on the ground in their homes and in public as well as commercial demonstration areas. After working on watershed water quality work at the Central Coast Regional Water Quality Board and the Morro Bay National Estuary Program as Scientific Coordinator, she moved to the Sierras for a different approach to reaching people. She opened Mountain Sage Nursery in 2003, and quickly created a community center in her family (1867 farm house) integrating focused educational programs, high caliber live music, a farmers market, hands-on appropriate landscaping and water integration, all within a nursery café that roots the community together.</p><p>Regina also founded Sierra Watershed Progressive, the watershed-scale arm of Mountain Sage Landscapes which focuses on onsite water best management practices aimed at rehydrating watersheds. Since 2010, Sierra Watershed Progressive has helped design and install projects restoring over 514 acres of habitat and aiming to increase watershed hydrologic recharge functionality through water conservation and reuse. These projects include over 1,327,300 gallons of rainwater (tanks), 2,170,518 gallons of stormwater, 21,560 mechanical water and 4,948,725 gallons of greywater which are reused each year. Recent watershed based projects include projects for California Conservation Corp, San Luis Obispo County, California Polytechnic State University, Mono Lake Committee, and Evergreen Lodge. In addition, Regina is a executive board member of various organizations, such as The Telele Foundation, Clavey Coalition, and the California Water Reuse Policy Council.</p><p><strong>Knowing what people do in their homes and backyards is what can make a difference</strong>, Regina Hirsch’s goal is to spread the word on good and appropriate decision making when it comes to water, energy, plants, soils and most of all, community.</p><p></p><p><strong>Connections:</strong></p><p><strong>Regina Hirsch</strong><br /> Regina at sierrawatershedprogressive.com<br /> Sierra Watershed Progressive<br /> Groveland, CA<br /> 209-206-2234 - cell</p><p><strong>Willi Paul</strong><br /> willipaul1 at gmail.com<br /> New Mythologist & Transition Entrepreneur<br /> @planetshifter @openmythsource @PermacultureXch</p></div>“Light: A Glossary for Creative Writers.” By Willi Paul, Planetshifter.com Mediahttps://sustainablecoco.ning.com/profiles/blogs/light-a-glossary-for-creative-writers-by-willi-paul2014-09-20T16:49:51.000Z2014-09-20T16:49:51.000ZWilli Paulhttps://sustainablecoco.ning.com/members/WilliPaul<div><div class="field field-type-image field-field-image"><div class="field-label"></div><div class="field-items"><div class="field-item odd" style="text-align:center;"><img src="http://www.planetshifter.com/uploads/imagecache/standard/centerspace_63.jpg" alt="" title="" height="385" width="505" /></div></div></div><p style="text-align:center;"></p><p style="text-align:center;"><span class="font-size-4"><strong>“Light: A Glossary for Creative Writers.”</strong></span></p><p style="text-align:center;"><span class="font-size-4"><strong>By Willi Paul, <a href="http://www.planetshifter.com/node/2215">Planetshifter.com Media</a></strong></span></p><p style="text-align:center;"></p><p style="text-align:center;"><strong>Light needs a “source, calendar, scene, context, container, shield, and / or shadow;</strong></p><p style="text-align:center;"><strong>a flash light on a journey.” - WOX</strong></p><p style="text-align:center;"></p><p style="text-align:center;"><a href="http://www.planetshifter.com/node/2215" target="_blank">http://www.planetshifter.com/node/2215</a></p><p></p><p><span class="font-size-4"><strong><span style="color:#993300;">excerpt ...</span></strong></span></p><p></p><p><strong>Light as (1-4):</strong></p><p></p><p>1. a <a href="https://answers.yahoo.com/question/index?qid=20091118121258AAeY3kS">symbol</a> -purity, re-birth, cleansing, revelation. Light can also represent safety or a goal.</p><p></p><p>2. a <a href="http://www.pbase.com/image/122976741">metaphor</a>, a progression toward the achievement of knowledge.</p><p></p><p>3. a <strong>mythic element</strong> - comet, camp fire, candles.</p><p></p><p>4. a <strong>weapon</strong> - torch or a flaming arrow.</p><p></p><p></p><p style="text-align:center;"><span style="color:#993300;"><strong>“Where Does the Light in your Dreams Come From?”</strong></span> - WOX</p><p style="text-align:center;"><span style="color:#993300;"><strong>“It’s Always Light Somewhere.”</strong></span> - WOX</p><p style="text-align:center;"></p><p style="text-align:center;"></p></div>"resilience in our age of dementia" - permaculture sound cartoon. SCORE Video. New Myth #62. Willi Paul, Planetshifter.com Mediahttps://sustainablecoco.ning.com/profiles/blogs/resilience-in-our-age-of-dementia-permaculture-sound-cartoon2014-08-13T17:03:57.000Z2014-08-13T17:03:57.000ZWilli Paulhttps://sustainablecoco.ning.com/members/WilliPaul<div><p></p><div class="field field-type-image field-field-image"><div class="field-items"><div class="field-item odd"><a href="http://tinyurl.com/n7zhaal" target="_blank"><img src="http://www.planetshifter.com/uploads/imagecache/standard/centerspace_97.png?width=501" width="501" class="align-center" alt="centerspace_97.png?width=501" /></a></div></div></div><p style="text-align:center;"><span class="font-size-3"><strong>"resilience in our age of dementia" - <a href="http://tinyurl.com/n7zhaal">permaculture sound cartoon</a>. <a href="http://youtu.be/cUuwZQvflmo">SCORE Video</a>. New Myth #62. Willi Paul, Planetshifter.com Media</strong></span></p><p></p><p style="text-align:center;"><strong><a href="http://youtu.be/cUuwZQvflmo">Watch the Video</a> for resilience in our age of dementia</strong></p><p style="text-align:center;"><strong>Project Site @ <a href="http://tinyurl.com/n7zhaal">CommunityAlchemy.com</a></strong></p></div>"Life in the Edge (an edu-video)" on Permaculture Principle 8 by Willi Paul, Planetshifter.com Mediahttps://sustainablecoco.ning.com/profiles/blogs/life-in-the-edge-an-edu-video-on-permaculture-principle-8-by2014-05-02T00:31:17.000Z2014-05-02T00:31:17.000ZWilli Paulhttps://sustainablecoco.ning.com/members/WilliPaul<div><p></p><div class="field field-type-image field-field-image"><div class="field-items"><div class="field-item odd"><a href="http://youtu.be/6p4XcMgBFW8" target="_blank"><img src="http://www.planetshifter.com/uploads/imagecache/standard/centerspace_36.png" class="align-full" alt="centerspace_36.png" /></a></div><div class="field-item odd"></div></div></div><p><strong>"Life in the Edge (an <a href="http://youtu.be/6p4XcMgBFW8">edu-video</a>)" on <a href="http://www.patternliteracy.com/resources/ethics-and-principles">Permaculture Principle 8</a> by Willi Paul,<br /><a href="http://www.planetshifter.com/node/2179">Planetshifter.com Media</a></strong></p><p></p><p><strong>Life in the Edge</strong></p><p><span><a href="http://youtu.be/6p4XcMgBFW8"><span><strong>Watch the Video</strong>!</span></a></span></p><p></p><p><strong>Questions for Kids from the Project:</strong></p><p>+ Where are the edges that you live work and play in?</p><p>+ When is an edge a barrier? A passage way?</p><p>+ Can an edge in Nature be a home? Protection for many?</p><p>+ How many examples of an edge are around your house or school?</p><p>+ An edge is where life blends and transforms. Have you ever built an edge?</p><p></p><p>video total time: 2:27 sec</p></div>